Let’s face it: there are a lot of conferences out there. We at Firebrand Group understand this — and having attended quite a few over the years, we know what makes a good social media conference and what doesn’t. To help you cut through the noise and focus on those that will truly bring you value, we’ve compiled a handy list of the best social media conferences of 2017.
And because we know the times are always a-changing, we’ll keep updating this list throughout the year as new information comes our way — so watch this space!
Social Media Week
Dates: February 27-March 3, 2017
Location: New York
Ideal for Professionals in: Social Media, PR, Marketing, Advertising, Retail
Cost: $859-$3895
Speakers Include: Sebastian Tomich (New York Times), Neha Gandhi (Refinery29), Brit Morin (Brit + Co)
One of the best social media conferences internationally, Social Media Week takes place over 3 cities worldwide, allowing marketers and other social media enthusiasts an opportunity to come together and share ideas, strategies, and innovations. Above all, the conference showcases the ways in which people and technology will come to shape the future, transforming the ways we live and work.
Social Media & Web Analytics Innovation Summit
Dates: April 26-27, 2017
Location: San Francisco
Ideal for Professionals in: Social Media, Retail, Finance, Media
Cost: $600-$2095
Speakers Include: Rajiv Jayant Krishnamurthy (Facebook), Jim Skinner (Twitter), Fredrik Johansson (Spotify)
This event brands itself as “the first and only two-day business conference with a complete focus on social media analytics.” Attendees will learn how to use social and web analytics to improve their ROI. There will also be opportunities to learn about sentiment analytics, which will leave you fully equipped and ready to improve your company’s social media presence.
Talk 360°- The WOMMA Summit
Dates: April 26-27, 2017
Location: New York
Ideal for Professionals in: Marketing, Advertising, Social Media, Public Relations, Media
Cost: $1215-$1815 (including fees)
Speakers Include: Emma Eriksson (General Mills Canada), Jillian Ryan (eMarketer), Kathy Baird (Ogilvy & Mather)
Talk 360° is the world’s leading word-of-mouth and social media marketing conference. Attendees will receive valuable and actionable insights from leading practitioners, learn about the latest technologies and research, and network with highly motivated marketers.
Social Media Camp
Dates: May 3-4, 2017
Location: Victoria, British Columbia
Ideal for Professionals in: Social Media, Advertising, Marketing, PR, Media, Technology
Cost: $49-$849
Speakers Include: Rory Capern (Twitter Canada), Ian Cleary (RazorSocial.com), Bosco Anthony (Tribe 1)
Social Media Camp is Canada’s largest and best social media conference, attracting attendees from across North America and from a wide range of industries. The aim of the conference is not only to showcase the latest developments in social media marketing, but also to discuss the cultural and political impacts that social media can have.
This year’s theme is “Social and the Imagination Economy,” which aims to help businesses figure out how to give customers what they want — instead of what businesses think they want. A valuable skill that is sure to prove profitable in years to come.
Content Marketing World
Dates: September 5-8, 2017
Location: Cleveland
Ideal for Professionals in: Social Media, PR, Advertising, Marketing, Media, Retail, Brands
Cost: $995-$1495
Speakers Include: Lars Silberbauer (LEGO), Nicole Smith (Dell), Stephanie Losee (Visa), Mark Hamill
Content Marketing World is the best place for you and your company to learn everything you need to know about content marketing. You will also have the chance to gain insights from and network with some of the leading brand marketers in the world. And, if you’re lucky, you may even get to meet Luke Skywalker himself!
Influencer Marketing Days
Dates: November 14-15
Location: New York City
Ideal for Professionals in: Marketing, Social Media, Brands, Retail, Fashion, Beauty
Cost: TBA
Speakers Include: Max Ciccotosto (Light in the Box), Todd Crawford (Impact Radius), Apu Gupta (Curalate)
This conference is vital for anyone who is either looking to get into influencer marketing, or looking to hone their influencer strategies. This conference promises to “equip, educate, and inspire you” to make your influencer marketing campaigns the best they can be. Topics discussed at the conference include influencer identification and analysis, outreach, marketing analytics, and emerging trends.
