Founded in 1964, L’Oreal’s luxury haircare line Kérastase celebrated its 50th anniversary in June 2014. In order to pump up sales volume and help the brand have its happiest birthday yet, we refocused strategies to promote Kérastase’s heritage and birth year.
We spearheaded a Friends & Family campaign to commemorate this major milestone, creating digital and print assets dedicated to Kérastase’s 50th Anniversary. We helped Kérastase shine across social channels by encouraging clickthrough via email. To smooth and detangle the shopping experience, customers were offered the opportunity to take 19.64% off purchases sitewide.
By honoring Kérastase’s roots, we helped the iconic brand achieve its highest ever June sales numbers.