Our own Lara Eurdolian, AKA Pretty Connected, helped essence cosmetics launch a Twitter party this past Thursday, with tremendous results! Over 1.8 Million impressions and nearly 350,000 accounts reached.

So…next time someone tells you social media doesn’t have great reach? Kindly refer them our way ;).

For more on the statistics behind the #essencejb success, refer to the infographic below (click to enlarge):