Our recent collaboration with Social Fresh and Simply Measured was featured in BI Intelligence, an exclusive briefing by Business Insider. A bit from the beginning of the piece as follows:

Instagram has become a top digital destination for advertisers.

According to a new report published by socialfresh in collaboration with the Firebrand Group and Simply Measured, approximately 30% of respondents are advertising on Instagram at least once a month, which is about the same as Twitter and half as much as Facebook.

The key point here, though, is that Instagram only opened its doors for all businesses to advertise less than a year ago.

And approximately 42% of respondents said they intend to invest the most in Instagram next year, which edged out Twitter at 41%. Facebook remained in the lead here, as well.


You can read the whole article here.