This year, our long-time friends, Flips Audio, took part in Z100 Jingle Ball, the most buzzed-about concert of the season, as the official headphone sponsor. Flips Audio also launched a giveaway to share the excitement: one winner and three lucky friends would be given the ultimate VIP experience at Jingle Ball.

To support Flips Audio, Firebrand Group participated in walking our winners through their VIP experience. We also live-shared across various social media channels to amplify the brand’s presence as Z100 Jingle Ball’s official headphone sponsor.

Our winners were granted access to backstage tours at Madison Square Garden led by radio personalities from Z100, and we even stopped for a sound-check performance from teen heartthrob Shawn Mendes. It was an unforgettable experience! Afterwards, our winners were taken to the All-Access Lounge Party at Hammerstein Ballroom, where headlining artists such as Charli XCX and Meghan Trainor performed, and our winners were taken to an exclusive Meet & Greet to see the “Boom, Clap” songstress, Charli XCX.

We ended the experience with the star-studded concert we’ve all been waiting for, singing along to hit songs from Maroon 5, Iggy Azalea, Ariana Grande, and more. Throughout the concert, we continued to support Flips Audio by sharing live updates of the experience on Instagram and Twitter.

And that’s a wrap for Z100 Jingle Ball. Be sure to check out some of our highlights, below and on Flips Audio’s YouTube channel, to relive some of the night’s top performances.

Thanks for following along!