For the 2nd year in a row, we had the privilege of attending and sponsoring Social Fresh, the conference devoted to inspiring social marketers to think BIG. Kudos to Jason Keath and the Social Fresh team for putting together yet another nationally-trending and valuable event for marketers across the globe and to all speakers for enlightening us with their stories, inspirations and best practices. We came, we saw, we learned. ICYM the live #SocialFresh feed throughout 9/23 – 9/25, here are some of the top lessons learned at Social Fresh 2015 summed up by our fellow attendees, in no particular order:
.@CaroKopp notes that radical transparency might not work for everyone. But honesty is just as good. #SocialFreshpic.twitter.com/YuGfeSaim2
— Casey Goldstein (@CaseyGoldstein) September 24, 2015
On targeting #socialads: seek abandoners, exclude those already converted. –@justinkistner from @Mixpo #socialfresh pic.twitter.com/1hBvRwPFGy — Cody Cornett (@codycornett) September 24, 2015
To build a culture of honesty: Share what you’re up to, your values, answer every customer message honestly. – @CaroKopp #SocialFresh
— Amelia Tran (@AmelianTips) September 24, 2015
.@justinkistner speaking on building the right audience for ad targeting #socialfresh pic.twitter.com/pYVP77Z5ta — Cision (@Cision) September 24, 2015
If you talked to people the way advertisers talked to people, they’d punch you in the face @ScottMonty #socialfresh https://t.co/N0s9ea5dP2
— Penney Fox (@foxinteractive) September 24, 2015
“You are 4x more effective with a documented content strategy” – @cnmoody #socialfresh @OracleMktgCloud pic.twitter.com/hg0V8iM0GT — Stephanie Thomas (@StephLynnThomas) September 24, 2015
.@dainamiddleton‘s 5 Principles to Social Participation. #SocialFresh pic.twitter.com/yLHSLKnKQC
— Carolina Ousley (@CarolinaOusley) September 24, 2015
“Your brand should be intentional, but not aggressive” #Facebook‘s @kireilauriel on leveraging FB groups for your brand. #SocialFresh
— Ryan Brady (@ReallyRyanBrady) September 24, 2015
Your email list is more important than follower count. Give it some love. @chrisbrogan #socialfresh #vanillaice pic.twitter.com/1VTtisSNU8 — Cody Cornett (@codycornett) September 24, 2015
Less is more! It’s no longer about posting as much content as possible. Create fewer “thumb stopping” posts. – @ShannonPaul #socialfresh
— Whitney P. (@WPettis) September 25, 2015
4 types of benchmarking for social media reporting: – Aspirational – Trending – Earned – Competitive @Karianne #socialfresh — Chris Mikulin (@caribou_chris) September 23, 2015
Love that @adriandparker said the lines between personal and professionally are blurred. Be yourself and be real about it. #SocialFresh
— Trish (@Dayngr) September 25, 2015
Chose a single CTA and stick with it. You’ll measure your success better. #SocialFresh via @karianne and @jtobin pic.twitter.com/bwFqJVoeo9 — Danielle Hubner (@bluelagooniesd) September 23, 2015
#visualcontent: Go outside. Notice your surroundings. Be unique. Have fun. @AnthonyQuintano @TODAYshow #socialfresh pic.twitter.com/h9ftRp1n9U
— Cody Cornett (@codycornett) September 25, 2015
Social ROI is more than proving what your social program is worth. It’s an adjustable plan to hit your target. – @Andersenology #socialfresh — Murewa Olubela (@PRMurewa) September 25, 2015
Limited budget? Here’s @jtobin‘s 3 types of content to boost. Ignore the rest #socialfresh pic.twitter.com/s7VAfH5gVB
— Ricky Cadden (@rcadden) September 25, 2015
.@JayBaer‘s tips to #hugyourhaters at #socialfresh recapped: pic.twitter.com/sE9oipQUfj — Ricky Cadden (@rcadden) September 25, 2015
We’re excited for Social Fresh 2016; rumored to be in Orlando next August. (Shh, you didn’t hear it from us!) In the meantime, check out the Social Fresh blog for more tips & strategies on how to leverage social media for your business.
Thanks for a great conference; until next year, friends!
