The Challenge
From bomb lip balms to shave creams and lotions made from natural and organic ingredients, eos brings a touch of delight to the everyday beauty regimine. Launching their first D2C skin and lip care line “Aqua”, eos asked us to create launch assets and add a dose of joy to their social feed with a full set of visuals for spring.
The Solution
We developed campaign concepts, copy and imagery that would translate across international markets for “Aqua” and the rest of the spring product lineup.
Proponent also identified various social media advertising opportunities throughout the spring campaign. These campaigns included highly-targeted advertising and social media posts with content that tapped into pop culture trends, sparking conversations that fostered social growth, leading to increased conversions and brand loyalty.
Visit: instagram.com/eosproducts
Services Provided
- Creative Concepts
- Art Direction
- Photography & Styling
- Post Production
- Content Strategy
- Ad-buying Strategy
- Copywriting
- Licensing & Logistics
- Community Management
Photography by Matt Monath