The Challenge
New Balance, in exclusive partnership with Marvel’s iconic character Black Panther, commissioned a 360° launch campaign to celebrate the launch of the new 574 Sport and 990v4 Mid, available only at Jimmy Jazz.
The Solution
A full retail design package was rolled out nationwide, reaching over 170 stores. In addition, three luxury window displays were created to capture street traffic and draw customers into the Black Panther experience within the brick-and-mortar space.
Services Provided
- Marketing & E-Commerce Strategy
- Creative & Art Direction
- Digital Media
- Branded Content
- Visual Merchandising
- Production: Photography, Videography & Talent Booking
Deliverables
- (2) Black Panther Movie Premieres
- (2) Brand Videos
- Influencer In-Store Event
- Custom Digital & Social Assets
- Location Scouting