Photograph of Jimmy Jazz store window display at night

The Challenge

New Balance, in exclusive partnership with Marvel’s iconic character Black Panther, commissioned a 360° launch campaign to celebrate the launch of the new 574 Sport and 990v4 Mid, available only at Jimmy Jazz.

Evening photograph of male model posing with Black Panther New Balance shoes
Detailed studio photograh of Black Panther New Balance shoes
Screenshot of Jimmy Jazz website showing promotional banner
Screenshot of Jimmy Jazz social post
Screenshot of Jimmy Jazz social post

The Solution

A full retail design package was rolled out nationwide, reaching over 170 stores. In addition, three luxury window displays were created to capture street traffic and draw customers into the Black Panther experience within the brick-and-mortar space.

Services Provided

  • Marketing & E-Commerce Strategy
  • Creative & Art Direction
  • Digital Media
  • Branded Content
  • Visual Merchandising
  • Production: Photography, Videography & Talent Booking


  • (2) Black Panther Movie Premieres
  • (2) Brand Videos
  • Influencer In-Store Event
  • Custom Digital & Social Assets
  • Location Scouting