Tuesday May 12, 2015 is a pretty big occasion: it’s the date of the first-ever Social Tools Summit, which Firebrand Group is quite excited about. We’re a Silver Sponsor, which is nice, and yes, I’ll be speaking, but there are plenty of other great reasons to attend the inaugural event. Here are just a couple:

The most Likeable Speaker. Dave Kerpen, the best-selling author, is giving a keynote titled “The Indisputable Number One Tool.” If you’ve heard Dave talk previously, then you know you’re in for a treat.

People who know what they’re talking about. What’s different about this event is that there is a concerted effort to have the minds behind the tools. That means you’ll hear best practices not just from brands and agencies using the tools, but direct access to founders and executives from PostCreator, Traakr, Socedo, and more.

Schaffer in the house! Neal Schaffer, the Forbes Top 50 Social Media Power Influencer two years in a row and well-regarded author, is giving a keynote to close out the event.

Its in Boston. So you know you’ll eat and drink well.

A focus on analysis. Analysis is now more important than ever to outfox your competitors, and Simply Measured, Synthesio, Oktopost, Agorapulse, TrackMaven, Meltwater, Nuvi, Socialbakers, Buzz Sumo, and Moz are just a few of the analytics tools that are on the agenda.

So, what are you waiting for? Go to socialtoolssummit.com, and if you put in the promo code ‘Firebrand,’ you’ll be qualified to select a VIP Pass, which gives you access to the VIP Social Social.

Either way, hope to see you there!