Over the weekend, Statigram, one of the leading Instagram management and analytics platforms, announced that it would become Iconosquare. In a letter to subscribers, the platform shared:

We believe that this new identity better reflects the way our platform has evolved over the last few years. It is no longer only about analyzing your statistics, it is also about managing your activity and engaging your community.

The mailing went on to emphasize that while the name has changed, the website’s functionality will remain the same. Iconosquare boasts over 8 million members and is used by 40% of the Fortune 1000, including Coca-Cola, American Express, Starbucks, and Gap.