For over a decade, our friends at NYC Social have made their mission to connect adults (ages 21+) via athletic activities like Volleyball, Football, Soccer, Dodgeball, and many more. They’ve been taking the awkwardness out of meeting new people for awhile now – but now the company is taking it one step further with their Equal Play campaign.
With a special code – equalplay, valid until August 31st, women play for 78% of what men pay, as NYC Social’s Fall 2015 season prices reflect the income disparity between men and women.
Why? Admittedly gradual progress has been made toward gender equality, but the U.S. is truthfully only 78% of the way there. NYC Social has decided it is time to level the playing field – literally. NYC Social’s Fall 2015 season prices reflect the income disparity between men and women.
Right now, women are compensated at a rate of 78 cents for every dollar earned by men, so NYC Social is taking action to support gender equality by highlighting this economic injustice. Since women are earning 22% less than men, that’s what women will pay to play. Women can enter code “equalplay” during registration and join for 78% of NYC Social’s regular prices.
“As a woman and an employer, this is an issue that I take very seriously,” said Amy Short, President and Founder of NYC Social. “Women compose nearly 50% of the workforce and 29% of small business owners; it is inexcusable that women are not yet equally compensated in our country.”
When women, who make up nearly half the workforce, bring home less daily wages, it means they have less for the everyday needs of themselves and their families.
In her message, Amy invited other business owners – men and women alike – to join hands and shine a light on this economic injustice. “It’s up to the empowered to empower others,” said Amy. “Together, we can level the playing field.” To join NYC Social in the active effort to support equal pay and find out more visit equalplay.nycsocial.com, and use #equalplay to be a part of the conversation on Twitter.
If you’re a fan of wage inequality, this campaign admittedly isn’t for you. If, however, you think that things need to change as much as we do, we welcome your support!