Infographic - Social Media Experimentation

Digital and social media experimentation shouldn’t be tacked-on parts of your strategies; it is essential for long-term success. But, as Helmuth von Moltke (head of the Prussian army 200 years ago) famously observed, “no battle plan ever survives first contact with the enemy.” Is digital and social media experimentation being properly supported by most organizations?

The Chartered Institute of Marketing recently released new research about ‘test and learn’ approaches as part of their Social Media Benchmark, and sheds a little light on the topic. It’s incredibly useful to take a few minutes to review this infographic (click to enlarge), and consider whether or not your organization is doing everything is can to stay ahead of the pack.