The House of Creed is a renowned fragrance line that has been around since the 1700s. That longevity has led to a cult following, but the brand had been looking for new customers to build affinity with – especially with a pivotal new fragrance, Viking, set to debut.

Firebrand assisted CREED in the following:

  • Partnering to develop a multi-phase launch strategy
  • Developing a sampling campaign to let as many new customers experience Viking as possible
  • Maximizing lead capture via landing pages specifically aimed at new customers
  • Creating the look and feel for these new landing pages, evocative of the Iceland-inspired Viking line
  • Facilitating the backend logistics of fulfilling samples

The result was an outstanding success creating tremendous momentum for the new product line. Proponent partnered with Creed’s PR team to not only make the Viking launch a major headline in leading beauty publications, but consumers took notice: the first wave of 2,500 samples were “sold out” in 72 hours, well ahead of initial projections, and the brand’s goal of 12,500 new prospective customers was met by the team’s internal deadline.