Since 2008, Voss Foundation, a non-profit offshoot of the premium water brand, has funded access to clean water, sanitation and hygiene in order to enable community-driven development in Sub-Saharan Africa and raise awareness of the ongoing need in the region.
Proponent supported Voss by developing a thorough competitive analysis and identifying which channels would have the most impact for Voss’ charitable mission.
Thanks to Proponent’s research and analysis, Voss was able to achieve a year-over-year increase on its digital reach surpassing its yearly fundraising objective by 21%.